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Digital marketing : Digital marketing

Attract, convert and retain customers online: SEO, advertising, social media, email marketing and measuring results.

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Level
Beginner
Duration
60 h
Format
Online
Language
French
Start
As soon as a group is formed
Price
On request

Overview

A complete view of the levers of digital marketing, with exercises on real tools and a marketing plan to build for a project of your choice.

What you will learn

  • Define a digital strategy
  • Improve your organic search ranking
  • Launch an advertising campaign
  • Run social media accounts
  • Measure results with Google Analytics

Program

  1. StrategyAudiences, goals, channels
  2. SEOKeywords, content, technical
  3. AdvertisingGoogle Ads and social ads
  4. Social mediaEditorial line and community management
  5. Email and automationSimple scenarios
  6. MeasurementDashboards and optimization

Practical projects

  • An SEO audit
  • A simulated advertising campaign
  • A complete marketing plan

Who is it for?

Students, entrepreneurs, salespeople and anyone who wants to understand online marketing.

Prerequisites

None.

Certificate

DigiConnect Academy training certificate, issued when you complete the course in full.

Frequently asked questions

Do I need an advertising budget?
No. The exercises can be done without spending any money.